EOC: Week 6: What did you learn from class dicussion, and project?

What I learned from reading everyone’s fragrance project is that buying and choosing a fragrance is very important. All that we think of ourselves is displayed by how we present ourselves to the real world and how we smell can affect the people we interact with. We all have fantasies and people will do almost anything to look and smell attractive. Price points varied when surveying different demographics, young-adult to middle-aged women spend more on fragrances and have at least three to five bottles of perfume. Men prefer to spend less on fragrances and generally don’t have a clue about what a fragrance is. What I also learned from the analysis in class is that the packaging and presentation of the fragrance generates more profits and attention. An example given by our instructor was the Hermes fragrance and the transformation of their fragrance bottle. With detailed research, Hermes discovered that people found their fragrance favorable after simply wrapping their fragrance with paper printed with their famous scarf design and folded as origami to enhance the display of the fragrance, not necessarily the smell. With a strong presentation, you demand an audience that’s price aware, not price sensitive. We watched the movie BIG with Tom Hanks and observed the movie and its’ messages. Tom Hank’s character has the mind of a five year old but market researchers take interest in his kid-like methods to make better toys for children. I learned that by having fun and interacting naturally, you gather more information.